LaLiga Academy: 934 Student Registrations at AED 44 CPL
Scaling student registrations across Dubai and Abu Dhabi through localized Performance Max campaigns, hyper-targeted negative search filtering, and frictionless WhatsApp enrollment funnels.
The Strategic Mandate
Operating in Dubai’s hyper-competitive commercial ecosystem requires more than standard digital marketing—it demands an engineered approach to search authority, acquisition economics, and conversion funnels. When LaLiga Academy UAE partnered with Zenerom, the goal was clear: dominate market share in the UAE while achieving measurable, verifiable business revenue.
Scaling student registrations across Dubai and Abu Dhabi through localized Performance Max campaigns, hyper-targeted negative search filtering, and frictionless WhatsApp enrollment funnels.
The Challenge & Problem Diagnosis
High cost-per-lead and wasted spend on broad generic sports keywords during competitive back-to-school registration windows across Dubai and Abu Dhabi. Inquiries suffered from drop-off due to multi-step desktop form friction.
The Zenerom Engineered Solution
Rebuilt Google Search campaigns with strict negative keyword filtering and exact-match parent intent. Deployed localized Performance Max asset groups targeting premium residential communities. Built lightning-fast mobile enrollment landing funnels with direct WhatsApp integration.
Intent Filtering & Negative Keyword Scrub
Audited historical ad logs to eliminate 60%+ wasted budget on casual video gaming and broadcast terms, isolating high-intent parent academy search queries.
Hyper-Local Performance Max Assets
Segmented creative assets by facility location across Arabian Ranches, Dubai Sports City, and Abu Dhabi, matching localized campus visuals with relevant audiences.
1-Click WhatsApp Enrollment Funnel
Designed lightweight mobile funnels allowing parents to start a direct consultation with registrar staff in under 15 seconds, lifting conversions by 31%.
CRM Closed-Loop Attribution
Linked Google Click Identifiers with Zoho CRM to feed validated paid student registrations back into smart bidding routines, optimizing ROAS automatically.
Delivery Stack & Technologies
The strategic platforms, tracking frameworks, and custom software architectures deployed during this client engagement:
Quantified Business Outcomes
Through data-driven precision, our execution produced verifiable business growth benchmarked against Google Analytics 4, CRM pipelines, and revenue attribution models:
Stakeholder Endorsement
Zenerom shattered our historical registration goals. Reaching 934 students at AED 44 CPL during peak enrollment season was a phenomenal success.
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